For those of you who are not settled into a niche within marketing and who want to look at a wide variety of marketing careers, a school to pursue a master's in is Northwestern University located in Chicago, IL. Northwestern is consistently ranked one of the best business schools in the U.S., and just this year, the J.L. School of Management was ranked the best graduate marketing school by the U.S News and World Report.
Students in the MBA program could choose to study marketing or marketing management. The Marketing Track teaches general marketing skills and concepts while the Marketing Management Track is for those interested in specific marketing or advertising careers. In both programs, students will conduct marketing research, create effective marketing campaigns, and analyze consumer behavior.
for more info: http://www.kellogg.northwestern.edu/About.aspx
- Alana M.
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